People, there's still time to enter the marvellous book giveaway, right here. Spread the word! Meanwhile, have you heard of the sunk cost fallacy? It's a term used to describe how we tend to make decisions based on time/money/energy that we've already invested (i.e. irrecoverable 'sunk costs'), rather than on what would really benefit us in the future. This generally happens because we don't want to waste that investment. Fair enough, but that time/money/energy is gone already, regardless of Continue Reading